About Us

Welcome Image

Our Mission Statement


What We Built

What We Built

We set out to build a powerful and social technology for modern eating – one that lets you continue to eat your way while also allowing those around you to eat their way.

Meals keep us together. Selectivor is the better way to make sure all of us have a seat at the table.

What We Value

Staying true and staying together.

Selectivor is dedicated to helping you stay true to how you want to eat. At the same time, it makes sure you’re included in gatherings where life is savored with others.

About Our Values

Our Team

Steven Tan, MD, MTOM

Co-Founder and CEO

Steven is a renowned physician specializing in integrative medicine and a fellow Selectivor. His medical expertise and passion for food and wellness inspire Selectivor’s concept and integrity.

Daniel Lemin

Co-Founder and CMO

Daniel is a brand and social marketing leader, early Google hire and bestselling author. As co-founder and Chief Marketer of Selectivor, Daniel’s marketing know-how lets Selectivor reach and help as many people as possible.

Flavia Moraes

Chief Creative and Chief of Latin America

Flavia is the internationally acclaimed and prolific director behind thousands of commercials, documentaries, movies and concerts. Her creative genius keeps Selectivor beautiful, fun and engaging.

Evelina (Vica) Nabuco

Chief Foodie

Vica is a chef and foodie extraordinaire trained at NYC’s Natural Gourmet Institute. Her food and wellness knowledge ensures that Selectivor’s content is practical and relevant to modern eaters.

Marcos (Rasta) Schestak

Chief of Technology

Rasta is a veteran tech industry expert and founder of BASE Digital. He leads the technical team that keeps Selectivor innovative, interactive and captivating.


  • Kirsten Tillisch, MD, Chief of Integrative Medicine at the Greater Los Angeles VA and Associate Professor of Medicine, UCLA
  • Lynne Bui, MD, Adjunct Clinical Professor, Stanford Hospital and Clinics, and Chairman of Global Cancer Research Institute
  • Thuy Tran, MD, Associate Clinical Professor, UCLA, and Founder and Director of Global Health Force
  • Deeling Teng, MD, Healthcare Foundation Senior Executive
  • Indu Subramanian, MD, Associate Professor of Medicine, UCLA
  • Lidia Zylowska, MD, Associate Professor, University of Minnesota
  • Joel Isackson, MD, Assistant Clinical Professor, UCLA 
  • Mehrdad Arjomandi, MD, Associate Professor of Medicine, UCSF
  • Miguel Valdes-Suieras, MD, Associate Professor of Medicine, UCLA